MESSAGE

There is no need to compare yourself to others,
or even to who you were yesterday.
When you believe in the power within you

— the power to be beautiful in your own way —
you can continue to shine, now and in the future.

IONA focuses on the body's own natural power — homeostasis,
your skin's innate ability to renew and balance itself.

Beginning with mineral ions, often called the source of life,
and carefully selected ingredients, IONA helps support your skin's natural beauty,
guiding it toward a healthy, clear, and radiant glow.

"My future is beautiful"
That confidence begins with skin that glows from within.

PHILOSOPHY

Healthy bare skin is beautifully clear and radiant.

IONA believes that truly beautiful skin is skin that continues to glow in a healthy way by harnessing its natural strength.
Our skin has an innate power to become beautiful on its own.
The foundation of healthy bare skin lies in cleanliness, hydration, and the proper functioning of skin renewal and barrier defense.

*The human body has a natural function called homeostasis, which maintains a healthy balance even when the environment changes. The skin also possesses this function, renewing itself, retaining moisture, and improving skin condition to maintain its natural beauty.

Comfortable, Pleasing Texture
Soothing scents and sensory experiences nurture both the skin and the mind. At IONA, we believe happiness felt through the five senses is essential to health and beauty.
Gentle on Skin Formula
Created for everyday use, our low-irritation formulas are thoughtfully designed to be kind to skin.

Premium mineral ions, born from
nature and perfected over ages

ION

IONA’s Natural Ion Technology

At the heart of IONA’s skincare philosophy is Natural Ion, a mineral ion solution extracted from Shotoku Stone, an ancient volcanic mineral stone, using IONA’s proprietary technology.
Natural Ion contains carefully balanced essential minerals that support healthy skin by working in harmony with the skin’s natural functions.

Natural Ion is a mineral ion liquid extracted from "Shotoku Stone" - Ancient Volcanic Mineral Stone using our unique technology. It contains essential minerals for maintaining healthy skin in a perfectly balanced way.

How Natural Ion Supports the Skin

Natural Ion helps to:

  • 1. Support skin regeneration
  • 2. Maintain skin moisture as part of the skin’s Natural Moisturizing Factor(NMF)
  • 3. Support the skin’s natural production of hyaluronic acid and chondroitin By replenishing mineral ions that are easily lost, Natural Ion helps maintain the skin’s natural balance—the foundation of healthy, clear, and resilient skin.

Natural Ion is a mineral ion solution derived from ancient volcanic stone, designed to support the skin’s natural regenerative and moisturizing functions.

Ions Long Valued for Healthy, Beautiful Skin

  • case1
    Hot Springs

    Mineral ions from deep underground support soft, hydrated skin.

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    Thalassotherapy

    Marine mineral ions help moisturize and relax the skin.

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    Mineral Drinking Water

    Mineral ions replenish the body from within.

Delivering more chondroitin
to your skin

CHONDROITIN

The Secret to Deep Hydration & Firmness

Chondroitin is often associated with joints, but it also plays a vital role in skin health. Naturally present throughout the body, chondroitin supports moisture retention and elasticity, helping skin stay supple, hydrated, and resilient.

The Skin’s Natural “Water Reservoir”

Chondroitin functions like a moisture tank within the skin.
By binding water molecules and holding them in place, it helps maintain long-lasting hydration and a smooth, plump appearance.
Its unique structure attracts and retains moisture—supporting skin softness and comfort over time.

Why Chondroitin Matters as We Age

As we age, the body’s natural production of chondroitin gradually declines.
This reduction is one of the reasons skin can lose moisture, firmness, and elasticity over time.

Supporting the skin with chondroitin helps maintain hydration and firmness—key elements of healthy-looking skin.

Supporting Skin Structure from Within

Within the dermis, chondroitin works closely with collagen and elastin, helping maintain the skin’s structural integrity.
By supporting moisture delivery to these fibers, it helps preserve skin resilience and smoothness.

FACTORY

Made with Care — for People and the Environment

IONA’s Fukushima Factory is not simply a place where products are manufactured.
Surrounded by nature and designed with care for the environment, it is a space where thoughtful craftsmanship and human sensibility come together.
As a skincare brand trusted for daily use, IONA places the highest priority on quality and safety. This commitment, passed down since our founding, guides every step of our manufacturing process, with each individual taking responsibility and pride in their work.

Manufacturing and Quality Assurance with Safety as the Top Priority

To deliver peace of mind, safety, and stable quality to our customers and ensure their continued use, we comply with cosmetic GMP (Good Manufacturing Practice) guidelines across all stages — from raw materials and facilities to manufacturing environment and shipping. Furthermore, we manage and manufacture products according to even stricter in-house standards.

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